Stetson Stories

150 Years of Genuine American Heritage

A redesign for the ages

Artist Spotlight Multidisciplinary Illustrator Nathan Yoder shares more about the process of creating the newly refreshed Stetson crest. Yondr Studio was invited by Dallas, TX based, Tractorbeam to collaborate on this legendary rebrand. Nathan reworked the historical crest that has represented Stetson since the founding in 1865 to modernize the look while honoring the past. 

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Musician Kirk Thurmond

Everyday Essentials with Kirk Thurmond Born in Dallas, Texas, Kirk Thurmond is a singer/songwriter with a distinctive sound that spans several genres, including soul, pop, and R&B, with authenticity remaining at the core. By Tyler Ellison https://youtu.be/MIPJUrPoCmQ No dress hat beats the Stratoliner for understated character and stately presence. Made from high-quality felt and dyed

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Carpe Diem featuring Cowboy Antonio

Carpe Diem featuring cowboy antonio Antonio James lives in Brownsville, TX. He’s a photographer, family man, and all-around cowboy. Photography by Ivan McClellan Previous Next “ I think a cowboy is any man that takes whatever the world throws at him, picks up his grit, and rides with it like GOLD. My name is Antonio

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Stetson Stories: Edible Adventures with In Season

Stetson Stories Edible Adventures with In Season Words and photos by Sofia Jaramillo In Season is a shared creative culinary venture that provides high quality, organic and locally sourced nourishment to gatherings under the Tetons in Jackson Hole, Wyoming and Teton Valley, Idaho by Franny and Blaine. Just like their connection to the food they

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Stetson Stories: Profile of Emilé Zynobia

Profile of emilé zynobia Photography by Sofia Jaramillo. Words by Emilé. Emilé Zynobia wasn’t born out West but she found herself out in Wyoming. She recounts her journey of diversity in the West and becoming a cowgirl like no other. I wasn’t born in the West but living out here is the closest I’ve come

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Keeping Handmade Tradition Alive: Profile of James Maple

James Maple is a New Englander, born and raised in Mystic, CT. He’s a musician and maker of bespoke leather goods. Stetson paid James a visit to his shop, North Country Leather to catch up with the maker. Photography by Maaike Bernstrom. Videography by Rich Ferri. North Country Leather is a celebration of traditional design

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