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Fly to Table in Taos, New Mexico

Fly to Table in Taos, New Mexico

All around the world, on any given evening, thousands of stories are being swapped across bar tops and counters. Even more, are being swapped behind them. That’s how Michael first met Chris Castro, a local designer turned cocktail and food writer turned restaurant owner. They sat down as Michael interviewed for a job to work as a barista for Castro’s newly-opened Kitchen at Commonplace in Oklahoma City. Soon after they found a common bond over their California roots and fascination with film photography; but the thing Michael would hear over and over again was a single word – Taos.

The restaurant received packets of blue maize grown in Taos for the Kitchen’s Blue Corn Donuts – products of a relationship Chris built with an organic farmer he met while exploring Taos years prior. The color palette of the chairs, the style of outdoor furniture, even opting for handmade ceramic dinnerware – each piece was intentionally orchestrated to represent Chris and his family. And it was obvious that Taos had such a big impact on them.


On a recent trip to meet Chris and his son, Benny, in Taos, Michael began to see the town’s personality through its architecture and art. Taos was calm, it wasn’t seeking outside attention, and it was a place where you could truly go to get away. The food is rich in Latinx roots, the history of art surrounding the area could fill museums, and then there’s the landscapes that speak for themselves.


Dune 5X Gun Club Hat

Chris and Benny were out in Taos to cast lines along the Rio Grande, a ritual Chris would speak fondly of. Before his family would wake up, he’d leave their cabin early to go out on the river and cast lines, make it back just in time to make them breakfast. This time, though, he was setting up time to spend with his oldest son – teaching him technique and sharing some time in the outdoors.

“I grew up pretty poor, so it was easy to pack up for the weekend and go camping in Southern California. Coffee and eggs in the morning, and in the afternoon it might be grilled ham in bread for a sandwich. For us, camping trips like that were inexpensive. We’d throw what food we had in the house in the cooler and drive into the mountains to hike.”

That love for the outdoors is clear even in the minute details of Chris’s work as a chef and as an artist. From the organic color palettes used to the emphasis on fresh and local ingredients, there’s a lot of intentionality in the process. Whether it’s observing how connected life along a river interacts and depends on each other to even how to carefully kindle a flame from a single spark; those trips into the great outdoors seem to clear our minds and unlock a deeper sense of wonder that ripples into every area of our lives.


Fly fishing has been Chris’s escape and one thing he’s slowly teaching his son Benny to do. They had a practice rod Benny would cast to understand how the line moves opposed to a spinner rod and reel. But as they hit the river, Chris would bring out Benny’s tried and true rod. He’d point out the flies to use and talk about how to observe the conditions around to figure what the trout are hunting for that day. Building that foundation, teaching Benny how to observe and strategize before even casting, those are lessons that make such a big impact on more than just fishing. Those are the moments that our parents tend to give us that shape so much of how we tackle problems and grow as humans. But unlike the outdoors, fishing for Chris was something that he had to teach himself.


“When we moved to Oklahoma, it was in seventh-grade, my buddies all fished. I had one friend in my art class who would always invite me to go fishing, so finally, I agreed to go. We woke up early one Saturday morning to go bass fishing in Broken Arrow, and I was just using a popper on topwater. I caught my first bass and I was hooked. After that, I went out and bought my own rod. I was fishing three to four times a week. I kept my fishing rod in my car and would fish any chance I could get. I would look up in the back of the phone book and look at the city maps for any signs of ponds. Any of them that didn’t have a no trespassing sign, I’d go out and fish. Sometimes solo, sometimes with buddies – but I just loved it.”


The same curiosity and dedication Chris had that made him such a good fisherman could be seen in his son Benny.

Like fishing, cooking was something that Chris wasn’t taught but it is instinctive.  “Food was a big part of our life growing up. People would always come over for my mom’s food, she always cooked. Even my dad was a really good cook. We didn’t know that until my mom started to work and my dad begun to stay home. We had no idea he could cook, then he started putting this food in front of us and we’d go ‘Oh my gosh, this is amazing’. My mom says that when they got married, my mom didn’t know how to make certain things he’d like, so he would just say ‘Just let me just show you how to make it.” My mom is an excellent cook, but it’s funny to think my dad had anything to do with it. Even growing up, my friends would come over just for my mom’s cooking. “

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After the first morning of fishing with only a few bites, they stopped to cook up some quick eggs and bacon along the Rio Grande. Chris pulled out his portable gas stove and cast iron skillet which Benny collected pine cones and spotted chipmunks. They talked about the day casting, why the fish weren’t biting, and how we needed to grab bug spray for our next outing.

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Later that evening after another unsuccessful trip to the Rio Grande, they started a fire pit to begin roasting tomatoes and peppers over the flames for Chris to make salsa for tacos. The smell of the peppers and and onions started filling the air and Benny brought over Chris’s molcajete. Chris began sprinkling in salt and peeling cloves of garlic to be mashed in the molcajete. As the flames cooked the ingredients, Chris mashed the garlic and salt with the lava stone to make a fine paste. Afterwards, the tomatoes, peppers, and onions were broken down by the heat and made an indescribable salsa.

The molcajete is a lot like cast iron skillets. It’s a long process to season it before you can even use it. Mashing rice and celery over and over until you get rid of all the grit in the molcajete is crucial. These are not just tools in the kitchen though, they are family heirlooms – passed down from generation to generation. They collect notes of flavor.


After Chris finished up the salsa, he pulled out a thin cut of meat to lay over the grate and smoldering coals. “So this is traditional fajita. So fajita isn’t steak, it’s a real thin cut. So when I was a kid, I was always really confused by the term ‘chicken fajita’ because I’d go – ‘what kind of cut is that?’ But I got this at this Mexican market. They cut it real thin, and you throw it on the fire and it comes out really amazing. When I was a kid, we’d marinate it in Coca-cola to help break down the tough parts of the meat.”

Those roots from his time enjoying the amazing food his parents would make shine through in his work now.

The desert night was cooling down fast and Chris and Benny huddled up by the fire. It’s those special trips, whether it’s a weekend with dad out in nature or even a quick run in the morning to cast a line, that we tend to remember so fondly as we get older.


Cultivating Perspective

Cultivating Perspective

“A close friend of mine once told me, ‘You’re truly faced with yourself when you’re sober and alone.’” says Benjamin Peterson, a Portland-based creative.


Things hit pause when faced with a new reality of the pandemic of COVID-19. After a decade of managing and leading the presentation of other people’s creative work, the opportunity arrived to focus on personal creative projects.

To deal with the adjustment of working from home during quarantine and feeling directionless, Benjamin has turned to creative outlets from his youth like music, DJing, skateboarding, and most importantly, picking up his camera again.

“We don’t grow when things are easy, we grow when we face challenges.”


With the desire to create something tangible, Benjamin and his colleagues, Peter Gjovik (Art Director) and Tyler Banyay (Stylist) connected with Ramontay McConnell. Stetson first met Ramontay in 2019 when he shared his story of rodeo and horsemanship tradition here.

After hearing Ramontay’s story and point of view about being a black man in the western world by phone, they set out to tell his story through photography.

That story is an honest, multifaceted view of a man in discovery. People seem to have a caricature already imagined in their mind when they hear or see “black cowboy”.


“Folks view me as a black cowboy, but I see myself as just a man who’s passionate about the outdoors, animals and agriculture — which could be a bit “different” to some. I’d love to just change the way we view the day-to-day outdoorsmen and/or horsemen”.

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This project highlights and celebrates all of those things that make Ramontay a unique figure.

Through this process, Benjamin has reconnected with his passion for photography and visual storytelling.

“Language is beautiful, but language is limiting. Art serves to expand the boundaries language and translate them into feeling. These photos make me feel something.”


It feels more pressing than ever that we continue to elevate black stories because they are the stories of America. They are the stories of endurance, faith, grit, and perseverance.

Benjamin Peterson


Benjamin Peterson is a Portland-based creative. A native midwesterner, he got his start touring the world as a professional musician, then transitioned to music management and creative consulting in New York. He now lives and works in Beaverton, OR.  @benjamin.ptrsn

Peter Gjovik is a Portland-based designer and art director. Passionate both personally and professionally about worker’s rights, justice, and mental health, his work aims to reflect those passions through film, photography, and other design mediums. @petergjovik

Tyler Banyay is a multidisciplinary creative. He has experience in storytelling, brand identity, art direction, and cinematography. He lives in Portland Oregon and can be contacted on Instagram @tylerbanyay

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The Chase Home

The Chase Home

Nestled in the foothills of the Mission Mountains outside of Ronan, Montana sits the home of the Cheff Guest Ranch and Legacy Outfitters, a fourth-generation run operation with strong family ties to the Mission Valley.

In 1933, at 18 years old, Bud and Adelle Cheff started taking clients hunting in the backcountry. They steadily grew the business into a successful guest ranch and fall backcountry hunting outfit. Their son, Mick Sr., and his wife, Karen, bought the ranch in 1979.

Mick Cheff III says, “I have been blessed to learn horsemanship and backcountry skills from my great-grandfather Bud, grandfather Mick Sr., and father Mick Jr. and I’m now a proud fourth-generation outfitter.” He and his wife, Kaylee, bought out one of the outfits in the Bob Marshall Wilderness in 2017 where they now take clients on summer fishing, scenic, and work trips. They have chosen to name their business “Cheff Ranch & Legacy Outfitters” to honor their family before them and all they have accomplished and passed down. In true family tradition, Mick and Kaylee also partner with Mick’s brother, Toby, on their outfitting business.

The ranch has rental cabins, it doubles as a wedding venue, and they offer daily horseback rides. Plus, since it’s a working ranch, there is always something to be done around the home base; training horses, fixing fence, putting up hay, and running cows.


Last year, Mick Cheff III put on roughly 3,000 miles in the saddle in 6 months’ time. He says, “as long as there is game to hunt, fish to catch, and mountains to climb, that is where I plan on spending most of my summer and fall months.”

The approximate 100 head of horses and mules are turned out on winter pasture in late November every year. The winter pasture is about 7,500 acres, giving the animals plenty of room to stretch their legs and stay in shape for the next season.

The Chase Home started in 1986 and has been a staple event in the Mission Valley every year since. On the day of the Chase Home, a few wranglers will meet out at the pasture in the early morning to gather the herd, starting at different ends and trying to cover the whole area to make sure they have all of the horses and mules. Once gathered, they hold the herd while some are caught and saddled and more riders join. With a whoop and a holler, riders take off across Sloans Bridge and the 24-mile Chase Home officially commences.

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The herd moves at a good pace, usually making the 24-mile trek back to the ranch at the base of the mountains in 3-4 hours.



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After the “Chase Home”, all of the horses and mules are sorted off to either go to various pastures around the valley or stay at the ranch for saddle breaking and spring rides. The Cheff’s do all of their own horse breeding and the horse lineage comes from Bud Cheff’s original herd back in the early 1930s.

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Mick and Kaylee Cheff are also busy raising the fifth generation of outfitters. They have three children; Lucky (4), Toby (2), and Milly (9months).


“I have always loved being at the ranch growing up and being around the type of atmosphere it brings,” Mick remembers. “For as long as I can remember, I always felt like I needed to be helping my Grandpa and my Dad. If I wasn’t with them, I felt like I was missing out. I get a lot of joy out of all of the work.”

Mick gives a lot of credit to his high school sweetheart now wife, saying, “Really the only reason it all works is that my wife is a rock star and pushes me to be better every day. I feel like we are a really good team. It is my hope that we can keep the Cheff family tradition alive and really keep what my great-grandparents started going, continuing to share their story while we make ours.”

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Summer Edit

Summer Edit

It’s summer and time for wandering. The lightweight denim jumper makes summer style easy. On trend in the desert or the city.

Photography by Maaike Bernstrom Model, Marial Maher


This straight-leg jumpsuit features a straight low back with hidden buttons for strap length adjustment, back patch pockets and angled front pockets.


Styled to carry the name. #ItsAStetson


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Summer State of Mind

Summer State of Mind

Our Summer 2020 lookbook takes us to sunny California with photography by Jenavieve Blair.



Made for warm days and sunny skies, Stetson straw hats are handwoven using high-grade straw designed to help you keep your cool.


“What good is the warmth of summer, without the cold of winter to give it sweetness.”

– John Steinbeck




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