Author: kbAdmin

Cultivating Perspective

Cultivating Perspective

“A close friend of mine once told me, ‘You’re truly faced with yourself when you’re sober and alone.’” says Benjamin Peterson, a Portland-based creative.


Things hit pause when faced with a new reality of the pandemic of COVID-19. After a decade of managing and leading the presentation of other people’s creative work, the opportunity arrived to focus on personal creative projects.

To deal with the adjustment of working from home during quarantine and feeling directionless, Benjamin has turned to creative outlets from his youth like music, DJing, skateboarding, and most importantly, picking up his camera again.

“We don’t grow when things are easy, we grow when we face challenges.”


With the desire to create something tangible, Benjamin and his colleagues, Peter Gjovik (Art Director) and Tyler Banyay (Stylist) connected with Ramontay McConnell. Stetson first met Ramontay in 2019 when he shared his story of rodeo and horsemanship tradition here.

After hearing Ramontay’s story and point of view about being a black man in the western world by phone, they set out to tell his story through photography.

That story is an honest, multifaceted view of a man in discovery. People seem to have a caricature already imagined in their mind when they hear or see “black cowboy”.


“Folks view me as a black cowboy, but I see myself as just a man who’s passionate about the outdoors, animals and agriculture — which could be a bit “different” to some. I’d love to just change the way we view the day-to-day outdoorsmen and/or horsemen”.

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This project highlights and celebrates all of those things that make Ramontay a unique figure.

Through this process, Benjamin has reconnected with his passion for photography and visual storytelling.

“Language is beautiful, but language is limiting. Art serves to expand the boundaries language and translate them into feeling. These photos make me feel something.”


It feels more pressing than ever that we continue to elevate black stories because they are the stories of America. They are the stories of endurance, faith, grit, and perseverance.

Benjamin Peterson


Benjamin Peterson is a Portland-based creative. A native midwesterner, he got his start touring the world as a professional musician, then transitioned to music management and creative consulting in New York. He now lives and works in Beaverton, OR.  @benjamin.ptrsn

Peter Gjovik is a Portland-based designer and art director. Passionate both personally and professionally about worker’s rights, justice, and mental health, his work aims to reflect those passions through film, photography, and other design mediums. @petergjovik

Tyler Banyay is a multidisciplinary creative. He has experience in storytelling, brand identity, art direction, and cinematography. He lives in Portland Oregon and can be contacted on Instagram @tylerbanyay

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The Chase Home

The Chase Home

Nestled in the foothills of the Mission Mountains outside of Ronan, Montana sits the home of the Cheff Guest Ranch and Legacy Outfitters, a fourth-generation run operation with strong family ties to the Mission Valley.

In 1933, at 18 years old, Bud and Adelle Cheff started taking clients hunting in the backcountry. They steadily grew the business into a successful guest ranch and fall backcountry hunting outfit. Their son, Mick Sr., and his wife, Karen, bought the ranch in 1979.

Mick Cheff III says, “I have been blessed to learn horsemanship and backcountry skills from my great-grandfather Bud, grandfather Mick Sr., and father Mick Jr. and I’m now a proud fourth-generation outfitter.” He and his wife, Kaylee, bought out one of the outfits in the Bob Marshall Wilderness in 2017 where they now take clients on summer fishing, scenic, and work trips. They have chosen to name their business “Cheff Ranch & Legacy Outfitters” to honor their family before them and all they have accomplished and passed down. In true family tradition, Mick and Kaylee also partner with Mick’s brother, Toby, on their outfitting business.

The ranch has rental cabins, it doubles as a wedding venue, and they offer daily horseback rides. Plus, since it’s a working ranch, there is always something to be done around the home base; training horses, fixing fence, putting up hay, and running cows.


Last year, Mick Cheff III put on roughly 3,000 miles in the saddle in 6 months’ time. He says, “as long as there is game to hunt, fish to catch, and mountains to climb, that is where I plan on spending most of my summer and fall months.”

The approximate 100 head of horses and mules are turned out on winter pasture in late November every year. The winter pasture is about 7,500 acres, giving the animals plenty of room to stretch their legs and stay in shape for the next season.

The Chase Home started in 1986 and has been a staple event in the Mission Valley every year since. On the day of the Chase Home, a few wranglers will meet out at the pasture in the early morning to gather the herd, starting at different ends and trying to cover the whole area to make sure they have all of the horses and mules. Once gathered, they hold the herd while some are caught and saddled and more riders join. With a whoop and a holler, riders take off across Sloans Bridge and the 24-mile Chase Home officially commences.

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The herd moves at a good pace, usually making the 24-mile trek back to the ranch at the base of the mountains in 3-4 hours.



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After the “Chase Home”, all of the horses and mules are sorted off to either go to various pastures around the valley or stay at the ranch for saddle breaking and spring rides. The Cheff’s do all of their own horse breeding and the horse lineage comes from Bud Cheff’s original herd back in the early 1930s.

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Mick and Kaylee Cheff are also busy raising the fifth generation of outfitters. They have three children; Lucky (4), Toby (2), and Milly (9months).


“I have always loved being at the ranch growing up and being around the type of atmosphere it brings,” Mick remembers. “For as long as I can remember, I always felt like I needed to be helping my Grandpa and my Dad. If I wasn’t with them, I felt like I was missing out. I get a lot of joy out of all of the work.”

Mick gives a lot of credit to his high school sweetheart now wife, saying, “Really the only reason it all works is that my wife is a rock star and pushes me to be better every day. I feel like we are a really good team. It is my hope that we can keep the Cheff family tradition alive and really keep what my great-grandparents started going, continuing to share their story while we make ours.”

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Summer Edit

Summer Edit

It’s summer and time for wandering. The lightweight denim jumper makes summer style easy. On trend in the desert or the city.

Photography by Maaike Bernstrom Model, Marial Maher


This straight-leg jumpsuit features a straight low back with hidden buttons for strap length adjustment, back patch pockets and angled front pockets.


Styled to carry the name. #ItsAStetson


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Summer State of Mind

Summer State of Mind

Our Summer 2020 lookbook takes us to sunny California with photography by Jenavieve Blair.



Made for warm days and sunny skies, Stetson straw hats are handwoven using high-grade straw designed to help you keep your cool.


“What good is the warmth of summer, without the cold of winter to give it sweetness.”

– John Steinbeck




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A New Frontier with 1924us

A New Frontier with 1924us

1924us is a petite branding agency dedicated to preserving the practices of the early 1900s in relevant fields of expertise: photography, branding, writing, design, and archiving.

Founded in the fall of 2009 by Christian Watson, 1924us has since branded for over two hundred companies, creating visual identities through any means of story-telling possible.

“Driving through our new home in Australia’s coastal forests, we ended up finding ourselves at a vast shallow lake right as the storms came in. We took some pictures, listened to old music, and took our pup Piccolo the whole way.”

Christian and Elle

Two years ago, Christian and Elle moved from the U.S. to Australia. Leaving behind the small-goods makers they’d worked alongside for so many years was a difficult thing to do. Legacy is very important to them both.

“Venture Onward” ~ 1924us motto

Through many years of travel, Christian has collected vintage Stetson hats that he came across at old shops along the way in the most remote parts of the states. Their ability to stand the test of time for the opportunity to be given a new life once discovered by a new owner filled Christian with nostalgia for what he may be leaving behind in the states. Once arriving in Australia, they’ve created a new network of amazing local makers and craftsmen. They’ve also discovered Stetson Australia. All of the pieces of their new life adventure have come together including reminders from home and the American touch a Stetson can bring.

Studio photos by Ben Sowry


“It’s been an honor wearing these for years, and to work on this little shoot for Stetson was a small dream come true. Stetson inspires so many especially the younger generations to do better with less and to invest in things that last.”

Stetson King’s Row Firm Felt Hat

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Jessup Family Ranch

Jessup Family Ranch

Story and photography by Samuel Martin.

Grace and her husband, Sebron Jessup are first-generation ranchers in the Blue Ridge Mountains of North Carolina. For Grace, the real joy of owning their ranch is doing work together as a family. From bottle-feeding the kid goats to cleaning the barn and helping milk the does, each one feels that they have a hand in the business’ success.


“We involve the kids in everything, whether it’s gathering eggs, splitting firewood, cutting hay, or feeding the animals – there is something everyone can do. The work may take longer but it’s richer with them.”

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It’s 6 am on a Saturday morning and Grace Jessup is seated on a small stool in the breezeway of the family barn, milking a goat. The barn is silent in the morning’s twilight except for the quiet chewing of the doe, and the ringing of the milk into the pan. Across the yard lies the family farm house where the chickens are beginning to peck under the maple trees.

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It’s spring in the Blue Ridge Mountains. Life is growing in the fields and along the forest edge. Robins are playing in the high winds and nanny goats are nearing their spring kidding – Grace expects 5 or 6 kids from her two does this spring. The chickens are laying more frequently and Grace and her 5 children fill the basket every morning from the roost and various hiding places. The kids are home from school and play barefoot in the grass as the world finds its footing once again.



While living in Texas and working on a dairy farm, Grace realized she wanted to own her own small herd of goats again. “I raised goats growing up and wanted to get back into it. But we knew if we got goats that we would want them to pull their weight and be involved in the family business,” She says.

A month later their first doe kidded and Grace launched Jessup Ranch Soap. “When I made that first batch of soap in 2016 I posted it on Facebook and sold out within 2 hours, and that’s when it really clicked with me that this was something – I could make it be something,” Grace remembers.

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The business has continued to grow as Grace has added new bars and scents to their offering. Using the old-fashioned cold process to create her soap, Grace must cure each bar for 4 weeks before it can be used. She is careful to point out that the business’ success is grounded in hand-crafting every bar from the milk sourced from their herd. “What sets us apart is we use real, raw milk. While some goats milk soap crafters use powdered milk, I can point to the goats in our herd and say the soap came from them.”

For Grace, the real joy of owning her small business is involving her children in the work with her. From bottle feeding the kid goats to cleaning the barn and helping milk the does, each one feels that they have a hand in the business’ success.


“We expect a lot from them – they are learning to be gritty and resilient. This lifestyle teaches them confidence in themselves and their abilities to do things on their own and solve problems. They are learning hard work isn’t bad. For many people that can be a negative concept, but working together towards something that we love as a family is rewarding. It can be dirty and hard but seeing their pride at the finished product can’t be matched.”

The morning is bright now as and the day has taken a strong hold of the land. Grace leads the final doe onto the milking platform and pulls the milk pail closer. Her youngest, Winslow, has joined us in the barn and is close at her side watching the process unfold while holding onto a fistful of fabric from her shirt.


“There is the verse in Psalms that says ‘He makes the grass grow for the cattle, and plants for people to cultivate, bringing forth food from the earth.’ Sebron and I have instilled in our kids from the beginning that it is our responsibility to care for the land and livestock in our care and in return they give us eggs, meat, and milk. And the hard work we put into this season carries over into the next season, and the decisions we make now have a long term affect. We are raising them to be good stewards of what God has blessed us with.”

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