The Guitars

For decades, the Fender® Telecaster® has defined the sound of rock and roll, blues, and country music—where its iconic twang has emanated from Nashville to Bakersfield. This exclusive pair of American-made Telecasters® features custom graphics created by Matt McCormick. They’re just what you’d expect from Telecasters: incredible playability, feel, and of course, that special tone that only comes from a dialed-in Tele.

“I REINTERPRETED CLASSIC STETSON LOGOS AND GAVE THEM A ROUGH CHARCOAL SPIN. I LIKE THE WAY THEY’RE LOOSE AND SHOW THE MOVEMENT.”

—

MATT MCCORMICK

THE COWBOY EDITION | $3,000

THE CREST EDITION | $3,000

The Chelsea Boot

“I always wanted a boot with a western feel that could exist seamlessly in the city, as well as the outdoors,” says McCormick of the boot he worked with us to create. The results? A versatile Chelsea boot reimagined with classic Western details.

“It straddles two worlds in a way

I’m always trying to.”

LIMITED EDITION BOOT | $350

The Charity Partner

As a part of this launch, The John B. Stetson Company, in conjunction with The Bulova Stetson Fund, has made a donation of $10,000 to Education Through Music-Los Angeles, which partners with under-resourced schools to provide music as a core subject for all children, utilizing music education as a catalyst to improve academic achievement, motivation for school, and self-confidence.

The Artist

Read more about Matt McCormick, the artist and designer behind the collaboration—his story, his inspirations, and his passion for music and its power to inspire.

SHOP STETSON.COM

WESTERN HATS

DENIM SHIRTS

OUTERWEAR

After months of design and development, we are thrilled to introduce this limited edition hat accessories collection made of fine quality stones, forged silver, and natural materials. Each design is handmade in New Mexico and has a unique story to tell.

This collection features a number of motifs including traditional Native American symbols, animals, and objects. Each timeless piece was designed in collaboration with the artists at Peyote Bird. Meet the artists.

Whitney Corum

With 14 years of experience, Whitney is currently the design coordinator at Peyote Bird and the head of technical drawing.

Following in the tradition of silversmithing from her grandfather, Whitney has always had a strong passion for jewelry design.

“I find much of my inspiration through bold color, pattern, and the intricacies of nature.”

You’ll find Whitney early in the mornings at the studio before the frenetic energy of the day ensues. She uses this quiet time to focus on her new ideas and let the flow of drawing naturally come to her. Once she begins drawing an idea, the inspiration seems to come like second nature.

Whitney’s technical drawings combined with Joe Eby’s silversmithing skills led to the creation of the three sterling silver and turquoise hat pins; the crossed arrows, lone arrow, and longhorn.

Video and images by @leroygrafe

Joe Eby

Joe was raised in the Navajo Nation and began his initial jewelry training while in Gallup, NM. Joe and his partner, Gina moved to San Antonio, TX where they enjoy a creative collaboration in silversmithing.

Each pin for this collection is cut from 20 gauge sheet metal which has just the right thickness to cut, hold its shape, and take the assorted design stamped created by Whitney. The bezel cups that the turquoise stones are set in and the pin findings are attached by soldering with an acetylene torch (the preferred method taught by Joe’s Navajo mentors). He employs a two-stage tumble finish to smooth rough edges and apply shine before setting the stones which is the final step in the process. All of these fine details make these one-of-a-kind pins heirloom quality. 

Video and images by @tylerellsion

Amour Arrows Pin

The crossed arrows pin represents friendship. They symbolize two people whose paths have crossed and become friends. This design boasts a round turquoise stone and sterling silver.

SIZE: 0.7” width, 0.6” height 

MATERIAL: .925 sterling silver, turquoise 

Copper Arrow Pin

The lone arrow pin represents protection and moving forward since an arrow can only go forward once released from its bow. This design includes an oval turquoise stone and copper.

SIZE: 2” length 

MATERIAL: copper, turquoise 

Longhorn Pin

The longhorn pin is inspired by nature and represents the strength & hardiness of the West.

SIZE: 1” width, .06” height 

MATERIAL: .925 sterling silver, turquoise 

Anne Marie Wipf

With 16 years of experience in design and handcrafted jewelry, Anne is currently the lead designer at Peyote Bird.

Anne developed her keen eye for color and design while studying art. 

“I have always had a strong love for rocks, minerals, and gems; naturally this translated into a love for jewelry and beaded design. The materials speak to me, and then the designs follow. It is incredibly rewarding to be able to share my creativity with others while making unique and timeless designs.”

Anne’s keen eye for beaded design shines with the Sleeping Beauty Turquoise hatband. Each stone was hand-strung using the highly coveted Sleeping Beauty Turquoise stone which boasts a natural, brilliant blue hue. This stone is increasingly rare to find and is only cultivated in Arizona.

Chimayo Hat Band

Turquoise represents wisdom, tranquility, protection, good fortune, and hope.

This unique hatband is 20” and adjustable to fit a wide range of hat sizes.

Rick Montaño

Born in New Mexico, Rick Montaño has been making jewelry since 1986. His stamps are handmade from cold steel. While individually exclusive, his jewelry exemplifies traditional metal stamp work.

Rick designed the unique hand-stamped hatband with silver conchos. This hatband is adjustable to fit a wide range of hat sizes and exemplifies the iconic style of the Southwest.

Ancestral Path Hat Band

MATERIAL: natural black leather, .925 sterling silver 

Stamps may vary.

Video and images by @leroygrafe

The landscape in the American West is unmatched when it comes to stunning, unique features. These timeless pieces draw inspiration from that landscape. The symbolism of each piece in our collection embodies that great spirit of the West. You will treasure the stylistic beauty and character they add to your Stetson for years to come. 

Photography by Tatsuro Nishimura & Sumner Dilworth

Videography by Mark Kauzlarich

Our collaboration with Brooklyn-based LHN Jewelry began with a closely united vision, a shared appreciation for craftsmanship and the belief that nothing puts a statement on one’s style like a well-chosen accessory.

The Americana Collection, the first Stetson jewelry launch in generations, includes distinctive rings and bracelets handwrought from sterling silver, brass, Kingman turquoise and leather. Classic Western motifs, southwestern elements and nods to Stetson’s unique heritage are seen throughout the collection, which was inspired by the spirit of America.

“I grew up in England,” says Lewis Williams, the founder of LHN, “but was always influenced by Americana.” He began working with metal over two decades ago, taking a course at the prestigious Central Saint Martins before getting his degree at London Guildhall. Relocating to New York, Williams launched LHN, using traditional, time-tested metalsmithing techniques to craft dynamic lines of one-of-a-kind pieces inspired by everything from heraldry in the Middle Ages to 1950s biker gangs.

We visited the LHN studio in Brooklyn, NY, to talk to Williams about his collaboration with Stetson, the inspiration behind the Americana Collection and what goes into making each unique piece.

I found that there wasn’t much contemporary men’s jewelry being made which was interesting. I wanted to make something new and dynamic. The collections I design are centered on heritage references and I try to transform these elements into contemporary works of jewelry. I am interested in many different things from tattoo culture to maritime life as well as a whole host of different elements that inspire the work. Introducing these elements into men’s jewelry was something I aspired to do.

We use traditional metalsmithing techniques to create jewelry. These include ancient processes such as carving into wax and casting into brass, silver and gold. Sketches and drawings are created first and then we make each design by hand. The metals are sawed, engraved, hammered and soldered with precision and care. Each creation is unique and made to last.

Stetson is an iconic name which immediately conjures up a certain classic sense of Americana. Their deep-rooted history of making quality goods over so many years is an inspiration. The heritage of the brand is something I wanted to contribute to with new creations in the same vein and aesthetic as Stetson.

Hook Leather Bracelet – Brown Leather

Taking a dive into the 155-year-old history of Stetson was exciting, and formed the basis of what we wanted to incorporate into the designs. Touchstones of the American Southwest were influential on the collection. We incorporated Americana sensibilities, such as the longhorn, buffalo and timeless motifs such as the horseshoe. One piece features an engraving that reads “Boss of the Plains,” in honor of John B. Stetson.

photo by Tatsuro Nishimura

Horseshoe Cuff

The Southwestern Cuff with Kingsman Turquoise gemstones at either end of it is an epic piece that captures all the elements we wanted to portray in this collaboration. The cuff has a substantial width with lots of relief work in the design, but because we gave it a certain curve on the inside, it is incredibly comfortable to wear. I also love this cuff because the brush patina finish we apply to it, gives the cuff an antique feel. Like an old treasure.

photo by Brent Whaley

Southwest Cuff with Turquoise Stone

By Andrew Bradbury
Photography by Chris Coe

“Only time can tell how much I love you.”

Inscribed on a simple wood watch, those loving words jarred Eric Preciado (pictured below) out of the depression that had taken over his life.

Having served honorably in the U.S. Navy as a medical corpsman, including an intense tour in support of a Marine sniper unit, Eric found himself adrift after an injury he’d received in the line of duty left him unable to work. Seeing the watch—given to him by his wife before deployment to the Middle East in 2016—prompted a search that led him to the Veterans Watchmaker Initiative, a non-profit dedicated to training veterans in the highly technical art of watchmaking and repair, free of charge.

Supported by The Bulova Stetson Fund, all programs (which include housing) are free of charge.

ERIC PRECIADO

“ONLY TIME CAN TELL HOW MUCH I LOVE YOU,” READS THE INSCRIPTION ON THE BACK OF THE WATCH GIVEN TO ERIC PRECIADO BY HIS WIFE BEFORE DEPLOYMENT TO THE MIDDLE EAST IN 2016.

“It’s a great opportunity for people who’ve been lost from the system,” says chairman Sam Cannan. Discovering that the school was to start a new session and there was one open spot, but that in order to claim it, he would have to fly across the country the very next day just for the chance to be considered…well, Eric did just that. Booking a plane ticket with $900 in savings—money reserved for Christmas with the family—Eric took a chance on himself, showed up, and met a surprised and duly impressed Cannan.

SWIPE LEFT FOR SLIDESHOW

Now thriving, Eric is mastering a highly technical and unforgiving art on a minute scale few of us could imagine. At the end of his first year, he says working with other veterans is “like a brotherhood.” He even managed to get his ever-supportive wife to go along with the whole “take all the Christmas money and fly across the country to see a program he just saw on the internet” thing. Which, in the end, turned out to be a sort of holiday miracle. Or just a case of perfect timing.

Of course, as incredible as Eric’s story is, he is just one of the many veterans who have enjoyed access to education, training, and especially, fellowship that is fostered daily by the Veterans Watchmaker Initiative. The idea behind the school dates back to 1945 as soldiers were returning from WWII. Arde Bulova, heir to the Bulova watchmaking fortune, created the tuition-free Joseph Bulova Watchmaking School in honor of his father, to teach disabled servicemen the skills of watchmaking “under the most expert supervision and with an all-inclusive curriculum in a pleasant environment where similar interests and problems developed a close-knit, affable group of men working toward common goals.”

FELLOW U.S. VETERANS & STUDENTS CHRIS TULLOS (LEFT) & BEN HERRING (RIGHT).

Though the Bulova school—which featured an early use of wheelchair ramps in its design—closed in 1993, its core ideals eventually evolved into the Veterans Watchmaker initiative, which today exists as just that: a pleasant environment where a close-knit, affable group of men work toward common goals. No small thing. The focused tasks, guided instruction, and regular schedule are well-suited to men with military experience. At the same time, the steady hum of tools and daily banter allows a decompression from that life into the civilian world. For Eric, it provided him the push he needed to talk to someone about some of his more traumatic experiences.

The added benefit, of course, is that the program is creating a new generation of craftspeople who are receiving knowledge that is in danger of being lost. Watchmaking isn’t just an employable skill, it’s a legitimately beautiful art. It’s one thing to hear Eric talk about how much the program has been a blessing in his life, but another to hear him describe how he worked the design of a columbine—the state flower of his home in Colorado—into an escapement platform for a clock.

For his part, Eric still has some disbelief at the way the program caters to the needs, large and small, of the veterans. But of course, according to Cannan, that’s by design. “Arde Bulova’s original mission was to serve those who have served us, and that’s what we do.”

 ERIC PRECIADO INSPECTS WATCH COMPONENTS DURING HIS TRAINING COURSE AT THE VETERANS WATCHMAKER INITIATIVE IN NOVEMBER 2022.

LEARN MORE ABOUT THE BULOVA STETSON FUND

Meet the young couple behind Vermont’s Big Picture Farm, where the air is clean, the homemade caramels are delicious—and the goats are the greatest of all time.

By Andrew Paine Bradbury
Photography by Maaike Bernstrom

We all dream about it. Living a less connected, more grounded, so-called “simpler” life. Buy a farm, raise some kids and some animals, and just … be.

For Louisa Conrad and Lucas Farrell, the owners of Big Picture Farm in Townshend, Vermont, it was a dream achieved through hard work, ingenuity, and a little bit of luck. The couple, both 40 years old, originally met at Middlebury College, and after each attended grad school on the West Coast, Louisa says, “Vermont was the only place we could agree to come back to.”

LUCAS (LEFT)) & LOUISA (RIGHT), OWNERS OF BIG PICTURE FARM. LUCAS WEARS THE LIMESTONE OUTDOOR HAT, AND LOUISA WEARS THE ANDROMEDA VENTED STRAW—COMING SUMMER 2022.

As artists and writers, the couple found that “all of the interesting things were happening at the intersection of agriculture and art in Vermont.” After a cheesemaking apprenticeship, they both “just fell in love with the goats.” Seeking to work with the animals in a sustainable way—both environmentally and financially—they eventually found work on another farm that would let them raise four goats of their own.

Realizing the area was already filled with talented cheesemakers, they focused their efforts and found their niche as confectioners, selling their goat’s milk caramels under the name Big Picture Farm—a picture that 10 years later would be much bigger than they could’ve imagined.

The caramels themselves were a hit. “The secret ingredient is 100% the milk that we use from our goats that are extremely spoiled,” Louisa says. But it is the couple’s artistic sensibilities, love of storytelling, and social media savviness that have elevated their success. The spoiling of the goats is chronicled on their Instagram, the products they sell are as meticulously designed as a Wes Anderson film, and their website features Farrell’s beautiful (and heartbreaking) tributes to animals they’ve lost. But it was a while before Big Picture became a full, actual farm—one that was truly their own. The couple bought the pastoral property from the older farm owners over seven years, taking out loans as necessary and eventually moving into the nine-bedroom farmhouse in 2017.

“The stories behind what’s going to happen in American agriculture are largely dependent on how these transitions go from all of the older farmers to the next generation,” Louisa says, noting how lucky they were with their former landlords. “You’re investing so much blood and sweat and finances into the land. So if the land’s not yours, it’s a harder prospect to pull off.”

Indeed, it’s a very particular American way of life that won’t sustain unless some young families continue to work family farms and older farm owners continue to provide a workable way to pass the land on.

LOUISA WEARS THE STETSON HELENA STRAW FEDORA, LONG-SLEEVED EMBROIDERED BLOUSE, AND 816 CLASSIC BOOT CUT JEANS IN DARK WASH IN HER GARDEN AT BIG PICTURE FARM.

Raising their two young children (along with a herd of goats, 8 cats, 2 dogs, 30 hens, and a few pigs) in such a rural environment is not without challenges. “For the kids, it can be lonelier, living so far out. It’s harder to set up play dates, but on the flip side there are lots of snails and slugs … and my daughter is really into slugs and snails and bugs and finding homes for them. She wants to be a scientist,” Louisa says. “But I think there is a sense of magic out here that is possible.”

“Living with the animals is very grounding,” she continued, “they’re not aware of the larger world at play. They’re going from one day to the next. It forces you to be more present.”

Learn more about Big Picture Farms, their goats, homemade products, and ways that you can visit the farm (including some pretty amazing overnight rental options) on their website: bigpicturefarm.com

Andrew Paine Bradbury is a writer and musician based in New York City.

SHOP STETSON.COM

MEN’S APPAREL

HATS

WOMEN’S APPAREL

Meet the Stewart family. Their passion for food security and diversity in agriculture led them to Douglas, Arizona where they are financing a sustainable farming project to make good, clean food more accessible. 
Photography by Ivan McClellan.

Rachel and James Stewart lived a busy life in the city. James worked two jobs seven days a week and would find a few hours a day to train as a bodybuilder.

Rachael taught their 4 kids and worked as a personal trainer.

When the pandemic hit, everything changed. Work dried up, and the Stewarts had to change their living situation. Buying a house wasn’t feasible, and the kids needed space to run around.

The one thing they are most passionate about is good, clean, and natural food and access to it was becoming increasingly more difficult. They found land in southern Arizona that was affordable and made a leap of faith to start their own organic beef, pork, and poultry ranch in the desert. “We wanted to be able to give the kids something for their future. Giving them financial security and a trade so they don’t get caught up in the debt cycle is important to us.” Neither of them had any experience ranching or farming aside from a small garden they had in the city and Rachel’s one year of 4H in high school. They built a small adobe-style house, put up fences, and pens and got to work raising chickens, ducks, pigs, turkeys, goats, and steers.

But soon, neighbors from miles around came to the ranch to introduce themselves and pitch in. The Stewart ranch has been a unifying factor for the community. “It’s a barter system out here. Everybody has something that somebody else doesn’t have.” From sharing knowledge about raising crops and animals to pitch in on a community backhoe, they are all working together to build a life for themselves and succeed for the positive.

They traded in creature comforts for fresh air and space, and their 4 kids James, Zinaye, Zenaya, and Javon, are thriving in their new environment. “They’re thinking more critically and strategically and doing different things every day. They’re not thinking outside of the box, there is no box, and everything they do in life is learning.” James and Rachel are learning as well, oftentimes from the kids. They’ve accomplished a lot in a short amount of time but still have a long way to go. Their vision is to create a sustainable framework for other black and brown ranchers to follow and sell healthy food locally and eventually nationally.