Sustainable Ranching at Carman Ranch

Sustainable Ranching at Carman Ranch

There’s an art to cooking a perfect steak. Stetson pays the experts at Carman Ranch in Wallowa, OR a visit to learn straight from the professionals.

Photography by Joe Haeberle

Shop Stetson Western Straw Hats

Perched on the banks of the river for which it is named, Wallowa is one of many charming outposts along the Hells Canyon Scenic Byway in Eastern Oregon. The ranch is in the Northeastern corner of the state in the beautiful Wallowa Valley.

Spurred by a vision to sustain their century-old family ranch, Carman Ranch has grown in the last two decades to include a small group of the West Coast’s most respected producers. They are family ranchers focused on building soil and sequestering carbon while producing exceptional grass-fed beef. They believe that the food they grow, and the way they grow it, has the power to change our world. 

  • 004_2020_06_Haeberle_Stetson


  • 005_2020_06_Haeberle_Stetson


  • 006_2020_06_Haeberle_Stetson


Healthy and complex soil is the basis for all life. It supports the nutrient-rich forage our animals graze throughout their wholesome, stress-free lives. In turn, they help sequester carbon, fertilize pastures and renew grasslands. And they nourish us. Not only is the meat from our animals highly nutritious, but its flavor is also unsurpassed and deeply satisfying.

  • 007_2020_06_Haeberle_Stetson

  • 008_2020_06_Haeberle_Stetson

  • 009_2020_06_Haeberle_Stetson

  • 010_2020_06_Haeberle_Stetson

It’s a virtuous cycle that results in superior nutrition, strong rural communities, a delicious dinner, and a better planet.

  • 011_2020_06_Haeberle_Stetson

  • 012_2020_06_Haeberle_Stetson

  • 013_2020_06_Haeberle_Stetson

  • 014_2020_06_Haeberle_Stetson

  • 015_2020_06_Haeberle_Stetson

  • 016_2020_06_Haeberle_Stetson

Shop Stetson Men’s Western Shirts

Shop Stetson Women’s Denim Shirts


How to Cook a Perfect Steak

Generously season steaks with salt and freshly ground black pepper. For the best results, arrange the steaks on a wire rack set inside a foil-lined baking sheet and refrigerate, uncovered, at least 1 hour or up to 24 hours. If you don’t have time, let them sit on the counter while you get your heat your oven or grill.

Cooking Inside

Preheat the oven to between 200 and 250 degrees F. (The lower the temperature, the more evenly the meat cooks.)

Place the steaks, still on the rack, in the oven, and roast until they’re 10 to 15 degrees F rarer than you want to serve them. (For medium-rare, or 130 degrees F, remove at 115 degrees F.)  An accurate meat thermometer is essential.

Just before removing the steaks from the oven, heat a cast-iron skillet or heavy stainless steel pan over high heat with 1-tablespoon oil.  As soon as the oil begins to smoke, add the steaks to the pan with 1 tablespoon of butter and cook, shaking the pan slightly, until one side is nicely browned, about 45 seconds.  Turn the steaks over, sear the second side, and then quickly sear the edges.

Remove the meat to a cutting board and allow to rest at least 5 minutes before serving.

Cooking Outside

Heat the grill. For gas, light the burners on one side and heat on low with the cover closed. For wood or charcoal, prepare a two-zone fire and rake the coals to one side when the fire is hot.  How hot? You shouldn’t be able to hold your hand 3-inches from the grate for more than 3 seconds.

Place the steaks on the cooler side of the grill, cover, and cook until the temperature is between 110 and 120 degrees, about 10 to 15 minutes. Raise the heat on the hot side with more charcoal or by adjusting the burners. When the grill is hot (use the 3-second rule again), sear the steaks until evenly browned, rotating as needed, about 1-1/2 minutes total. Remove to a cutting board and allow to rest at least 5 minutes before serving.

Continue reading

Setting Sail on July 4th

Setting Sail on July 4th

A sailing adventure with Mr. Badger & Co in Rhode Island.

Photography by Maaike Bernstrom.

  • 002_Stetso-Mr.Badger-Co-25


  • 003_Stetso-Mr.Badger-Co-27


  • 006_Stetso-Mr.Badger-Co-94


  • 004_Stetso-Mr.Badger-Co-29


  • 005_Stetso-Mr.Badger-Co-108


Mr. Badger was built in 1957 in Lemwerder, Germany at the highly regarded Abeking and Rasmussen Shipyard. Out of the 103 designed and built 102 still remain. These yachts are said to transcend time and space with master craftsmanship and an excellent sheer. The Concordia Yawl is known as one of the most renowned racing and cruising boats in all of yachting.


Meet the Crew


A true mariner at heart, Denis started his sailing career as a small boy aboard his parents 24′ Buccaneer.  He felt at peace on the sea, intrigued by its power, and yearning for more.  Denis holds a 200 Ton Master’s Certificate with a celestial navigation endorsement and has run hundreds of successful charters all over the world.

He has restored ancient wooden vessels and built new ones. He’s climbed the peaks of Zagorochoria hidden deep in the mainland of Greece, run rivers of the western United States, sailed for and against ten-meter waves, said goodnight to – Many a sunset over the horizon, and accrued over 100,000 nautical miles.  Denis is at home under sail and always happy to share his knowledge and sea stories as you ply the waters of New England aboard Mr. Badger.



A native Aquidneck islander, Allie grew up amidst the hardy seafaring folk of New England.  She always admired the transient lifestyle of a sailor, but aside from friendly summer dinghy races, her wanderlust was usually tended to ashore.  Then, one chilly October Day, Allie spied the happiest little boat that ever plied the waters of the Narragansett Bay.  The Carriacou Sloop, Summer Wind, was calling to her and Allie answered whole-heartedly.  She fell in love with life at sea and began traveling extensively under sail.  Over the past five years, the craft has given her the opportunity to spend time in a dozen countries and sail the waters of three seas and two oceans. Ever ready to throw off the dock lines, Allie’s warm smile and hospitable nature make her a most felicitous member of the crew.



  • 015_Stetso-Mr.Badger-Co-120


  • 016_Stetso-Mr.Badger-Co-121


  • 017_Stetso-Mr.Badger-Co-117


  • 018_Stetso-Mr.Badger-Co-123


  • 019_Stetso-Mr.Badger-Co-124


  • 020_Stetso-Mr.Badger-Co-136


  • 021_Stetso-Mr.Badger-Co-140


  • 022_Stetso-Mr.Badger-Co-129


  • 023_Stetso-Mr.Badger-Co-131


  • 024_Stetso-Mr.Badger-Co-132


  • 025_Stetso-Mr.Badger-Co-153


  • 026_Stetso-Mr.Badger-Co-156


  • 027_Stetso-Mr.Badger-Co-143


  • 028_Stetso-Mr.Badger-Co-151



Mr. Badger Log entry July 4, 2020:

Captain’s Log:  Set off this morning for Wharton’s Cove in Jamestown.  Beautiful clear conditions with 20kt winds from the southwest.  Jib and Jigger sail plan had Mr. Badger moving easy in the breeze.  We laid the old Hutchinson mooring around 18:00 and went ashore to find some supper and make camp up at Bull Point.  Clams galore in the shallows at Old Salt Works beach, and not a soul to be seen.  Tranquil evening under the stars playing music. This place holds true magic and always bears a sense of home.  A beautiful day in all regards.

Continue reading

Fly to Table in Taos, New Mexico

Fly to Table in Taos, New Mexico

All around the world, on any given evening, thousands of stories are being swapped across bar tops and counters. Even more, are being swapped behind them. That’s how Michael first met Chris Castro, a local designer turned cocktail and food writer turned restaurant owner. They sat down as Michael interviewed for a job to work as a barista for Castro’s newly-opened Kitchen at Commonplace in Oklahoma City. Soon after they found a common bond over their California roots and fascination with film photography; but the thing Michael would hear over and over again was a single word – Taos.

The restaurant received packets of blue maize grown in Taos for the Kitchen’s Blue Corn Donuts – products of a relationship Chris built with an organic farmer he met while exploring Taos years prior. The color palette of the chairs, the style of outdoor furniture, even opting for handmade ceramic dinnerware – each piece was intentionally orchestrated to represent Chris and his family. And it was obvious that Taos had such a big impact on them.


On a recent trip to meet Chris and his son, Benny, in Taos, Michael began to see the town’s personality through its architecture and art. Taos was calm, it wasn’t seeking outside attention, and it was a place where you could truly go to get away. The food is rich in Latinx roots, the history of art surrounding the area could fill museums, and then there’s the landscapes that speak for themselves.


Dune 5X Gun Club Hat

Chris and Benny were out in Taos to cast lines along the Rio Grande, a ritual Chris would speak fondly of. Before his family would wake up, he’d leave their cabin early to go out on the river and cast lines, make it back just in time to make them breakfast. This time, though, he was setting up time to spend with his oldest son – teaching him technique and sharing some time in the outdoors.

“I grew up pretty poor, so it was easy to pack up for the weekend and go camping in Southern California. Coffee and eggs in the morning, and in the afternoon it might be grilled ham in bread for a sandwich. For us, camping trips like that were inexpensive. We’d throw what food we had in the house in the cooler and drive into the mountains to hike.”

That love for the outdoors is clear even in the minute details of Chris’s work as a chef and as an artist. From the organic color palettes used to the emphasis on fresh and local ingredients, there’s a lot of intentionality in the process. Whether it’s observing how connected life along a river interacts and depends on each other to even how to carefully kindle a flame from a single spark; those trips into the great outdoors seem to clear our minds and unlock a deeper sense of wonder that ripples into every area of our lives.


Fly fishing has been Chris’s escape and one thing he’s slowly teaching his son Benny to do. They had a practice rod Benny would cast to understand how the line moves opposed to a spinner rod and reel. But as they hit the river, Chris would bring out Benny’s tried and true rod. He’d point out the flies to use and talk about how to observe the conditions around to figure what the trout are hunting for that day. Building that foundation, teaching Benny how to observe and strategize before even casting, those are lessons that make such a big impact on more than just fishing. Those are the moments that our parents tend to give us that shape so much of how we tackle problems and grow as humans. But unlike the outdoors, fishing for Chris was something that he had to teach himself.

Mesh Back Ball Cap

“When we moved to Oklahoma, it was in seventh-grade, my buddies all fished. I had one friend in my art class who would always invite me to go fishing, so finally, I agreed to go. We woke up early one Saturday morning to go bass fishing in Broken Arrow, and I was just using a popper on topwater. I caught my first bass and I was hooked. After that, I went out and bought my own rod. I was fishing three to four times a week. I kept my fishing rod in my car and would fish any chance I could get. I would look up in the back of the phone book and look at the city maps for any signs of ponds. Any of them that didn’t have a no trespassing sign, I’d go out and fish. Sometimes solo, sometimes with buddies – but I just loved it.”


The same curiosity and dedication Chris had that made him such a good fisherman could be seen in his son Benny.

Like fishing, cooking was something that Chris wasn’t taught but it is instinctive.  “Food was a big part of our life growing up. People would always come over for my mom’s food, she always cooked. Even my dad was a really good cook. We didn’t know that until my mom started to work and my dad begun to stay home. We had no idea he could cook, then he started putting this food in front of us and we’d go ‘Oh my gosh, this is amazing’. My mom says that when they got married, my mom didn’t know how to make certain things he’d like, so he would just say ‘Just let me just show you how to make it.” My mom is an excellent cook, but it’s funny to think my dad had anything to do with it. Even growing up, my friends would come over just for my mom’s cooking. “

  • 14_222


  • 15_225


  • 16_234


After the first morning of fishing with only a few bites, they stopped to cook up some quick eggs and bacon along the Rio Grande. Chris pulled out his portable gas stove and cast iron skillet which Benny collected pine cones and spotted chipmunks. They talked about the day casting, why the fish weren’t biting, and how we needed to grab bug spray for our next outing.

  • 17_236


  • 18_58


  • 19_5


  • 20_8


  • 21_10


  • 22_16


  • 23_18


  • 24_20


  • 25_28


  • 26_61


  • 28_31


  • 29_49


  • 30_45


  • 31_149


  • 32_268


Later that evening after another unsuccessful trip to the Rio Grande, they started a fire pit to begin roasting tomatoes and peppers over the flames for Chris to make salsa for tacos. The smell of the peppers and and onions started filling the air and Benny brought over Chris’s molcajete. Chris began sprinkling in salt and peeling cloves of garlic to be mashed in the molcajete. As the flames cooked the ingredients, Chris mashed the garlic and salt with the lava stone to make a fine paste. Afterwards, the tomatoes, peppers, and onions were broken down by the heat and made an indescribable salsa.

The molcajete is a lot like cast iron skillets. It’s a long process to season it before you can even use it. Mashing rice and celery over and over until you get rid of all the grit in the molcajete is crucial. These are not just tools in the kitchen though, they are family heirlooms – passed down from generation to generation. They collect notes of flavor.


After Chris finished up the salsa, he pulled out a thin cut of meat to lay over the grate and smoldering coals. “So this is traditional fajita. So fajita isn’t steak, it’s a real thin cut. So when I was a kid, I was always really confused by the term ‘chicken fajita’ because I’d go – ‘what kind of cut is that?’ But I got this at this Mexican market. They cut it real thin, and you throw it on the fire and it comes out really amazing. When I was a kid, we’d marinate it in Coca-cola to help break down the tough parts of the meat.”

Those roots from his time enjoying the amazing food his parents would make shine through in his work now.

The desert night was cooling down fast and Chris and Benny huddled up by the fire. It’s those special trips, whether it’s a weekend with dad out in nature or even a quick run in the morning to cast a line, that we tend to remember so fondly as we get older.


Continue reading

Cultivating Perspective

Cultivating Perspective

“A close friend of mine once told me, ‘You’re truly faced with yourself when you’re sober and alone.’” says Benjamin Peterson, a Portland-based creative.


Things hit pause when faced with a new reality of the pandemic of COVID-19. After a decade of managing and leading the presentation of other people’s creative work, the opportunity arrived to focus on personal creative projects.

To deal with the adjustment of working from home during quarantine and feeling directionless, Benjamin has turned to creative outlets from his youth like music, DJing, skateboarding, and most importantly, picking up his camera again.

“We don’t grow when things are easy, we grow when we face challenges.”


With the desire to create something tangible, Benjamin and his colleagues, Peter Gjovik (Art Director) and Tyler Banyay (Stylist) connected with Ramontay McConnell. Stetson first met Ramontay in 2019 when he shared his story of rodeo and horsemanship tradition here.

After hearing Ramontay’s story and point of view about being a black man in the western world by phone, they set out to tell his story through photography.

That story is an honest, multifaceted view of a man in discovery. People seem to have a caricature already imagined in their mind when they hear or see “black cowboy”.


“Folks view me as a black cowboy, but I see myself as just a man who’s passionate about the outdoors, animals and agriculture — which could be a bit “different” to some. I’d love to just change the way we view the day-to-day outdoorsmen and/or horsemen”.

  • 011_IMG_1290-scaled


  • 012_IMG_1304


  • 013_IMG_1338


  • 014_IMG_1432


This project highlights and celebrates all of those things that make Ramontay a unique figure.

Through this process, Benjamin has reconnected with his passion for photography and visual storytelling.

“Language is beautiful, but language is limiting. Art serves to expand the boundaries language and translate them into feeling. These photos make me feel something.”


It feels more pressing than ever that we continue to elevate black stories because they are the stories of America. They are the stories of endurance, faith, grit, and perseverance.

Benjamin Peterson


Benjamin Peterson is a Portland-based creative. A native midwesterner, he got his start touring the world as a professional musician, then transitioned to music management and creative consulting in New York. He now lives and works in Beaverton, OR.  @benjamin.ptrsn

Peter Gjovik is a Portland-based designer and art director. Passionate both personally and professionally about worker’s rights, justice, and mental health, his work aims to reflect those passions through film, photography, and other design mediums. @petergjovik

Tyler Banyay is a multidisciplinary creative. He has experience in storytelling, brand identity, art direction, and cinematography. He lives in Portland Oregon and can be contacted on Instagram @tylerbanyay

Continue reading

The Chase Home

The Chase Home

Nestled in the foothills of the Mission Mountains outside of Ronan, Montana sits the home of the Cheff Guest Ranch and Legacy Outfitters, a fourth-generation run operation with strong family ties to the Mission Valley.

In 1933, at 18 years old, Bud and Adelle Cheff started taking clients hunting in the backcountry. They steadily grew the business into a successful guest ranch and fall backcountry hunting outfit. Their son, Mick Sr., and his wife, Karen, bought the ranch in 1979.

Mick Cheff III says, “I have been blessed to learn horsemanship and backcountry skills from my great-grandfather Bud, grandfather Mick Sr., and father Mick Jr. and I’m now a proud fourth-generation outfitter.” He and his wife, Kaylee, bought out one of the outfits in the Bob Marshall Wilderness in 2017 where they now take clients on summer fishing, scenic, and work trips. They have chosen to name their business “Cheff Ranch & Legacy Outfitters” to honor their family before them and all they have accomplished and passed down. In true family tradition, Mick and Kaylee also partner with Mick’s brother, Toby, on their outfitting business.

The ranch has rental cabins, it doubles as a wedding venue, and they offer daily horseback rides. Plus, since it’s a working ranch, there is always something to be done around the home base; training horses, fixing fence, putting up hay, and running cows.


Last year, Mick Cheff III put on roughly 3,000 miles in the saddle in 6 months’ time. He says, “as long as there is game to hunt, fish to catch, and mountains to climb, that is where I plan on spending most of my summer and fall months.”

The approximate 100 head of horses and mules are turned out on winter pasture in late November every year. The winter pasture is about 7,500 acres, giving the animals plenty of room to stretch their legs and stay in shape for the next season.

The Chase Home started in 1986 and has been a staple event in the Mission Valley every year since. On the day of the Chase Home, a few wranglers will meet out at the pasture in the early morning to gather the herd, starting at different ends and trying to cover the whole area to make sure they have all of the horses and mules. Once gathered, they hold the herd while some are caught and saddled and more riders join. With a whoop and a holler, riders take off across Sloans Bridge and the 24-mile Chase Home officially commences.

  • 006_IMG_5095


  • 007_IMG_3352


  • 008_IMG_5132


  • 009_IMG_5137


  • 010_IMG_5144


The herd moves at a good pace, usually making the 24-mile trek back to the ranch at the base of the mountains in 3-4 hours.



  • 016_IMG_5696


  • 017_IMG_5822


  • 018_IMG_5824


After the “Chase Home”, all of the horses and mules are sorted off to either go to various pastures around the valley or stay at the ranch for saddle breaking and spring rides. The Cheff’s do all of their own horse breeding and the horse lineage comes from Bud Cheff’s original herd back in the early 1930s.

  • 019_IMG_6017


  • 020_IMG_5995


  • 021_IMG_6166


  • 022_IMG_6210


Mick and Kaylee Cheff are also busy raising the fifth generation of outfitters. They have three children; Lucky (4), Toby (2), and Milly (9months).


“I have always loved being at the ranch growing up and being around the type of atmosphere it brings,” Mick remembers. “For as long as I can remember, I always felt like I needed to be helping my Grandpa and my Dad. If I wasn’t with them, I felt like I was missing out. I get a lot of joy out of all of the work.”

Mick gives a lot of credit to his high school sweetheart now wife, saying, “Really the only reason it all works is that my wife is a rock star and pushes me to be better every day. I feel like we are a really good team. It is my hope that we can keep the Cheff family tradition alive and really keep what my great-grandparents started going, continuing to share their story while we make ours.”

Continue reading