Summer Edit

Summer Edit

It’s summer and time for wandering. The lightweight denim jumper makes summer style easy. On trend in the desert or the city.

Photography by Maaike Bernstrom Model, Marial Maher


This straight-leg jumpsuit features a straight low back with hidden buttons for strap length adjustment, back patch pockets and angled front pockets.


Styled to carry the name. #ItsAStetson


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Summer State of Mind

Summer State of Mind

Our Summer 2020 lookbook takes us to sunny California with photography by Jenavieve Blair.



Made for warm days and sunny skies, Stetson straw hats are handwoven using high-grade straw designed to help you keep your cool.


“What good is the warmth of summer, without the cold of winter to give it sweetness.”

– John Steinbeck




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A New Frontier with 1924us

A New Frontier with 1924us

1924us is a petite branding agency dedicated to preserving the practices of the early 1900s in relevant fields of expertise: photography, branding, writing, design, and archiving.

Founded in the fall of 2009 by Christian Watson, 1924us has since branded for over two hundred companies, creating visual identities through any means of story-telling possible.

“Driving through our new home in Australia’s coastal forests, we ended up finding ourselves at a vast shallow lake right as the storms came in. We took some pictures, listened to old music, and took our pup Piccolo the whole way.”

Christian and Elle

Two years ago, Christian and Elle moved from the U.S. to Australia. Leaving behind the small-goods makers they’d worked alongside for so many years was a difficult thing to do. Legacy is very important to them both.

“Venture Onward” ~ 1924us motto

Through many years of travel, Christian has collected vintage Stetson hats that he came across at old shops along the way in the most remote parts of the states. Their ability to stand the test of time for the opportunity to be given a new life once discovered by a new owner filled Christian with nostalgia for what he may be leaving behind in the states. Once arriving in Australia, they’ve created a new network of amazing local makers and craftsmen. They’ve also discovered Stetson Australia. All of the pieces of their new life adventure have come together including reminders from home and the American touch a Stetson can bring.

Studio photos by Ben Sowry


“It’s been an honor wearing these for years, and to work on this little shoot for Stetson was a small dream come true. Stetson inspires so many especially the younger generations to do better with less and to invest in things that last.”

Stetson King’s Row Firm Felt Hat

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Jessup Family Ranch

Jessup Family Ranch

Story and photography by Samuel Martin.

Grace and her husband, Sebron Jessup are first-generation ranchers in the Blue Ridge Mountains of North Carolina. For Grace, the real joy of owning their ranch is doing work together as a family. From bottle-feeding the kid goats to cleaning the barn and helping milk the does, each one feels that they have a hand in the business’ success.


“We involve the kids in everything, whether it’s gathering eggs, splitting firewood, cutting hay, or feeding the animals – there is something everyone can do. The work may take longer but it’s richer with them.”

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It’s 6 am on a Saturday morning and Grace Jessup is seated on a small stool in the breezeway of the family barn, milking a goat. The barn is silent in the morning’s twilight except for the quiet chewing of the doe, and the ringing of the milk into the pan. Across the yard lies the family farm house where the chickens are beginning to peck under the maple trees.

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It’s spring in the Blue Ridge Mountains. Life is growing in the fields and along the forest edge. Robins are playing in the high winds and nanny goats are nearing their spring kidding – Grace expects 5 or 6 kids from her two does this spring. The chickens are laying more frequently and Grace and her 5 children fill the basket every morning from the roost and various hiding places. The kids are home from school and play barefoot in the grass as the world finds its footing once again.



While living in Texas and working on a dairy farm, Grace realized she wanted to own her own small herd of goats again. “I raised goats growing up and wanted to get back into it. But we knew if we got goats that we would want them to pull their weight and be involved in the family business,” She says.

A month later their first doe kidded and Grace launched Jessup Ranch Soap. “When I made that first batch of soap in 2016 I posted it on Facebook and sold out within 2 hours, and that’s when it really clicked with me that this was something – I could make it be something,” Grace remembers.

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The business has continued to grow as Grace has added new bars and scents to their offering. Using the old-fashioned cold process to create her soap, Grace must cure each bar for 4 weeks before it can be used. She is careful to point out that the business’ success is grounded in hand-crafting every bar from the milk sourced from their herd. “What sets us apart is we use real, raw milk. While some goats milk soap crafters use powdered milk, I can point to the goats in our herd and say the soap came from them.”

For Grace, the real joy of owning her small business is involving her children in the work with her. From bottle feeding the kid goats to cleaning the barn and helping milk the does, each one feels that they have a hand in the business’ success.


“We expect a lot from them – they are learning to be gritty and resilient. This lifestyle teaches them confidence in themselves and their abilities to do things on their own and solve problems. They are learning hard work isn’t bad. For many people that can be a negative concept, but working together towards something that we love as a family is rewarding. It can be dirty and hard but seeing their pride at the finished product can’t be matched.”

The morning is bright now as and the day has taken a strong hold of the land. Grace leads the final doe onto the milking platform and pulls the milk pail closer. Her youngest, Winslow, has joined us in the barn and is close at her side watching the process unfold while holding onto a fistful of fabric from her shirt.


“There is the verse in Psalms that says ‘He makes the grass grow for the cattle, and plants for people to cultivate, bringing forth food from the earth.’ Sebron and I have instilled in our kids from the beginning that it is our responsibility to care for the land and livestock in our care and in return they give us eggs, meat, and milk. And the hard work we put into this season carries over into the next season, and the decisions we make now have a long term affect. We are raising them to be good stewards of what God has blessed us with.”

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Seeker Straw Collection On The Road

Seeker Straw Collection on the Road

At the onset of COVID-19, Douglas and his girlfriend, Emily were living on the road in a van. Limited water, food storage, showers, and bathrooms became the top concerns for living this lifestyle during this time. Not to mention being confined to 70 square feet of livable space with two dogs. It was time for a reset.

After only 11 months in the van, they had to shelter in place at a home in Arizona. The original plan was to continue their nomadic way for at the very least two years. They imagined traveling the country and eventually landing in a place on their terms to call home. However, this shift in plans has brought a newfound appreciation for having a home to live in.

“A truly happy person is one who can enjoy the scenery on a detour.”

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This is a time to slow down and appreciate the simple things left behind once on the road. There’s a lot to be said for a bathroom with a shower and a spacious kitchen to cook your meals in. But at the end of the day, the road calls Douglas and Emily. Living at home can feel like groundhog’s day, repeating the same routines over and over. There’s the thrill of camping and cooking outdoors with pristine mountain views. Freedom in spacious landscapes.

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Sheltering in Arizona has provided some remote locations for which to venture out for fresh air safely. They take one-night camping ventures were the dogs are able to run free, enjoy a few nights of campfires, and the simple pleasures of the outdoors. A great reprieve as they wait for the time to hit the road once again.

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Medicine Bow Lodge

Medicine Bow Lodge

Photography by Mike Penn Jr

Medicine Bow Lodge opened as a guest ranch on July 15, 1917. Jessie More and her brother-in-law George “Baldy” Sisson built the lodge to give people from the east a place to vacation. Since 2002, Tim and Debbie Bishop have owned and managed Medicine Bow Lodge. The lodge remains the ideal escape for folks from the crowded, busy cities to come be surrounded by peace and serenity. Medicine Bow Lodge is located in the Snowy Range Mountains of Wyoming’s Medicine Bow National Forest.



Debbie and Tim Bishop bought Medicine Bow Lodge in 2002. Debbie recalls,

“I remember the day as ridiculously windy and Tim saying ‘someday, this is where I wanna live’ and I laughed at him and sarcastically replied ‘yeah, right.’”

Nineteen years later, they found themselves amid the Snowy Range Mountains at 8,200 in elevation in the great state of Wyoming, as official managers, and owners of Medicine Bow Lodge. As of today, they have been married for thirty-six years.

While this was a big transition for both of them, they supported one another. No matter the challenges, they both agreed that running the ranch is very rewarding because of the people who stay with them.

“We serve our guests so they leave with more than what they came with”

Medicine Bow Lodge operates as a guest dude ranch during late spring, summer, and fall. The ranch is known for its diverse horseback riding program. Tim, along with his staff of handpicked wranglers go out of their way to make certain the young, and young at heart feel confident and comfortable in the saddle. The trails take you through the pristine snowy range mountains and meadows giving you breathtaking views wherever you look.

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“A good hat never leaves your head when the wind hits it.”

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