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LUKE GRIMES FOR STETSON

Be Your Own Legend

Four decades after the debut of our iconic men’s fragrance, the next generation of Stetson Man is ready to saddle up.

Watch our new campaign film

starring Luke Grimes, and rediscover the Original western fragrance for men.

Shot on location at Diamond Cross Ranch in Jackson Hole, Wyoming

STETSON FRAGRANCES

Rediscover Stetson Original—and get to know Stetson Spirit, the next generation of Stetson fragrance, powered by notes of leather, amber, sage, and woods.

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Luke Grimes sitting by a large campfire in Wyoming.