Stetson Stories

150 Years of Genuine American Heritage

Stetson Stories: Matt Smiley of Whispering Beat Horsemanship

Story and photography by Heath Herring My name is Matt Smiley. I’m a horse trainer here in the Navajo Nation and the owner of Whispering Beat Horsemanship. My story begins at my grandparents’ ranch, Billy Ranch in Manuelito, New Mexico. I was raised by a single mother. There was no male figure on my side

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Stetson Stories: Winter in Vermont

Photography by Maaike Bernstrom Stetson goods are hand-crafted for enduring style and durability through all seasons. Introducing the Ultralight Stratoliner Fedora. Its ultralight weight means it’s crushable, travel-friendly and outdoors ready. Made of extra soft felt. For travel and every day, you’ll appreciate the versatility of crushable Stetson hats. The Men’s Leather Quilted Jacket is

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Stetson Stories: Winter on the Ranch

Back to Basics with Brad Karl and photography by Marisa Anderson Days start early on the ranch and it doesn’t matter how cold it is, ranch work doesn’t end. Outdoorsmen keep coming to Stetson for hats, boots, and apparel designed to protect them through the toughest conditions. Brad wears the Skyline 6X . The Skyline

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Stetson Stories: Go Roam Free

Content provided by Dream Lens Media. Follow them on Facebook and Instagram. How many of you can remember what you wanted to be when you were little? I’d venture to say most of us can remember what our dream job was but most of us would also say life took us down a very different

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Stetson Stories: Artist Jen Mussari

Photography by Mark Kauzlarich Jen wears the Austral. Studio visit with commercial artist, Jen Mussari in the Cobble Hill neighborhood of Brooklyn, NY. Jen grew up in Philadelphia and spends a lot of her time in the California desert for inspiration. “That peaceful desert energy is something that I am constantly trying to sneak into my bustling everyday life, and it

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Finding Balance with Bill Oyster

Photography and story by Corey Woosley Bill wears the Stetson Stratoliner Fedora William “Bill” Oyster is a full-time career bamboo fly rod maker with a workshop in one of the south’s most authentic mountain towns (Blue Ridge, GA).  Each Oyster Bamboo Fly Rod is intensely handcrafted.  Bill is the only professional bamboo fly rod maker

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