Stetson Stories

For the first time ever, we’re offering an exclusive capsule of ten vintage Stetsons that have been meticulously restored and reborn as wearable works of art. Discover the story of the collection and get to know the artisan behind it.

It’s no secret that NBA players have upgraded their off-court attire in recent years (gone are the days of boxy teal green suits). But two players are blazing a particularly stylish trail in the league, showing some strong cowboy-inspired looks at games and on Instagram.

Commemorating the centennial of Lon Megargee’s western masterpiece with an ultra-limited edition cowboy hat and three new artworks created in celebration of the original.

Georgia O’Keeffe: Legendary painter, outdoor explorer, and as it turns out, Stetson devotee.

We went from Central Park to Harlem with three up-and-coming musicians—and one living legend—to find NYC’s jazz scene filled with high notes.

Talking art, inspiration—and Stetsons—with Texas artist Jon Flaming.