Stetson Stories

Commemorating the centennial of Lon Megargee’s western masterpiece with an ultra-limited edition cowboy hat and three new artworks created in celebration of the original.

Georgia O’Keeffe: Legendary painter, outdoor explorer, and as it turns out, Stetson devotee.

We went from Central Park to Harlem with three up-and-coming musicians—and one living legend—to find NYC’s jazz scene filled with high notes.

Talking art, inspiration—and Stetsons—with Texas artist Jon Flaming.

The story of the Stetson Stratoliner.

Long before a guy named Clint Eastwood played The Man Who Had No Name, or John Wayne became The Duke (even John Wayne), there was Tom Mix.