Stetson Stories

How a South Dakota nonprofit is elevating the lives of Lakota Ogala youth through horsemanship.

Nearly 200 years after his birth, John B. Stetson, and the company he founded, are synonymous with innovation, independence, and handcrafted American headwear.

Ian and his brother Justin Martin are co-owners of Adirondack Guide Boats, a small-scale operation in Western Vermont that produces these boats, each of them a product steeped in legacy, craftsmanship, and hard-nosed determination.

How a new life on the range in Wyoming—and the loyal companionship of a paint horse named Toby—helped Chance Gilliland get back in the saddle after a debilitating injury.

The story of the Stetson Stratoliner.

The best hats not only look good, they feel good. Comfort is key.