150 Years of Genuine American Heritage
Lone Star State of Mind
Talking art, inspiration—and Stetsons—with Texas artist Jon Flaming.
Tom Mix: Hollywood’s First Cowboy
Long before a guy named Clint Eastwood played The Man Who Had No Name, or John Wayne became The Duke (even John Wayne), there was Tom Mix.
Matt McCormick filters timeless cowboy iconography through a modern lens—in his art and a new collaboration with Stetson.
The Open Road Story
Widely imitated, never replicated, since 1937
Veterans Watchmaker Initiative
Having served honorably in the U.S. Navy as a medical corpsman, including an intense tour with a Marine sniper unit, Eric Preciado found himself adrift after an injury he’d received on a job left him unable to work. Now thriving, he’s mastering a highly technical and unforgiving art on a minute scale few of us could imagine.
Luke Grimes for Stetson: Be Your Own Legend
Four decades after the debut of our iconic men’s fragrance, the next generation of Stetson Man is ready to saddle up. Watch our new campaign film starring Luke Grimes, and rediscover the Original western fragrance for men.