Stetson Stories

Widely imitated, never replicated, since 1937

Having served honorably in the U.S. Navy as a medical corpsman, including an intense tour with a Marine sniper unit, Eric Preciado found himself adrift after an injury he’d received on a job left him unable to work. Now thriving, he’s mastering a highly technical and unforgiving art on a minute scale few of us could imagine.

Four decades after the debut of our iconic men’s fragrance, the next generation of Stetson Man is ready to saddle up. Watch our new campaign film starring Luke Grimes, and rediscover the Original western fragrance for men.

This fall, European audiences will get the opportunity to get up close with Stetson’s storied past and present thanks to a starring role and co-sponsorship of Heads Up: Hats, Hoods, Hip Hop Caps, an exhibition on the history of headwear.

The story of the Stetson Stratoliner.

How a South Dakota nonprofit is elevating the lives of Lakota Ogala youth through horsemanship.