Stetson Stories

HOMETOWN HEROES From the rodeos of Okmulgee to the runways of Paris, a new generation is preserving the legacy of Oklahoma’s Black cowboy culture and blazing new trails for its future. By Andrew Bradbury Though one in four working cowboys in America was Black after the Civil War, their stories, and their efforts in shaping […]

Recently named the most underrated tourist attraction in the U.S.A., the Stetson Mansion in DeLand, Florida stands as one of the most innovative homes of its era.

Catching up with Justin Theroux and Carlos Quirarte, the actor/writer and NYC scenemaker behind Ray’s NYC.

For the first time ever, we’re offering an exclusive capsule of ten vintage Stetsons that have been meticulously restored and reborn as wearable works of art. Discover the story of the collection and get to know the artisan behind it.

It’s no secret that NBA players have upgraded their off-court attire in recent years (gone are the days of boxy teal green suits). But two players are blazing a particularly stylish trail in the league, showing some strong cowboy-inspired looks at games and on Instagram.

Commemorating the centennial of Lon Megargee’s western masterpiece with an ultra-limited edition cowboy hat and three new artworks created in celebration of the original.