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150 Years of Genuine American Heritage
Stetson Stories
A Crowning Achievement
This fall, European audiences will get the opportunity to get up close with Stetson’s storied past and present thanks to a starring role and co-sponsorship of Heads Up: Hats, Hoods, Hip Hop Caps, an exhibition on the history of headwear.
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Sage to Saddle
How a South Dakota nonprofit is elevating the lives of Lakota Ogala youth through horsemanship.
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Little Difficulties: Carrying the Legacy of Adirondack Guide Boats
Ian and his brother Justin Martin are co-owners of Adirondack Guide Boats, a small-scale operation in Western Vermont that produces these boats, each of them a product steeped in legacy, craftsmanship, and hard-nosed determination.
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The Story of John B. Stetson
Nearly 200 years after his birth, John B. Stetson, and the company he founded, are synonymous with innovation, independence, and handcrafted American headwear.
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Cowboy State of Mind
How a new life on the range in Wyoming—and the loyal companionship of a paint horse named Toby—helped Chance Gilliland get back in the saddle after a debilitating injury.
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How to Determine Your Hat Size
The best hats not only look good, they feel good. Comfort is key.
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