How has your store shaped Berlin hat culture?
The store has had a great influence and it certainly sharpened the perception of hat culture – thanks to its location in Berlin Mitte, one of Germany’s most popular trend areas, the store is a fantastic international window for Stetson as well as for the hat culture and the hatter tradition. We have established a loyal clientele of all style- and age-groups. And thanks to the area, we can also welcome a serious amount of walk-in customers and tourists. The look of the store makes people want to walk in and then, they discover the great and unique offer. The warm welcome and the authentic atmosphere make them want to spend time in the store, to discover and, last but not least, to buy. Many of them buy their first hat ever at the Berlin Stetson Store – and become loyal Stetson lovers. It can be said that the store set new standards in terms of hat culture.