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Confident, Adventurous and Bold

Inspired by the American West, Stetson Legend is crafted for the next generation of Stetson man— powered by notes of upcycled cedarwood, vetiver and wild desert sage.

Rooted in Craftsmanship

Since 1865, Stetson has been synonymous with a commitment to quality and a refusal to compromise. Stetson Legend is crafted with the same care and attention to detail that goes into everything that bears the Stetson name.
Watch the campaign film, starring actor and recording artist Luke Grimes.
To create Stetson Legend, we partnered with one of the world’s top perfumers, resulting in a fragrance that combines top notes of bergamot, black pepper and smoked grapefruit with middle notes of wild sage, mesquite and worn leather, powered by a rich dry-down of upcycled cedarwood, tonka bean, sandalwood and vetiver. With a concentration higher than a standard cologne, Stetson Legend embodies a new standard of sophistication and strength.