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150 Years of Genuine American Heritage

Stetson Stories

100 Years of “The Last Drop”

Commemorating the centennial of Lon Megargee’s western masterpiece with an ultra-limited edition cowboy hat and three new artworks created in celebration of the original.

Georgia On Our Minds

Georgia O’Keeffe: Legendary painter, outdoor explorer, and as it turns out, Stetson devotee.

Stetson Presents: The New Age Jazz

We went from Central Park to Harlem with three up-and-coming musicians—and one living legend—to find NYC’s jazz scene filled with high notes.

Lone Star State of Mind

Talking art, inspiration—and Stetsons—with Texas artist Jon Flaming.

The Sky’s the Limit

The story of the Stetson Stratoliner.

Tom Mix: Hollywood’s First Cowboy

Long before a guy named Clint Eastwood played The Man Who Had No Name, or John Wayne became The Duke (even John Wayne), there was Tom Mix.