Skip to main content

150 Years of Genuine American Heritage

Stetson Stories

Vintage Stetson advertisement "The Last Drop from His Stetson"

The Story of John B. Stetson

Nearly 200 years after his birth, John B. Stetson, and the company he founded, are synonymous with innovation, independence, and handcrafted American headwear.

Cowboy State of Mind

How a new life on the range in Wyoming—and the loyal companionship of a paint horse named Toby—helped Chance Gilliland get back in the saddle after a debilitating injury.

How to Determine Your Hat Size

The best hats not only look good, they feel good. Comfort is key.

Stetson Presents: Parker Twomey

Talking songcraft, style, and Stetsons with the up-and-coming Dallas singer-songwriter. Plus: an exclusive performance of his new single.

Abraham Alexander: Building Bridges

Driving from Fort Worth to Dallas, singer/guitarist Abraham Alexander sounds every bit like the laid-back Texan you’d expect, though his origins are a bit more exotic.

Three vintage Land Rovers.

In their Element

We spent a weekend riding shotgun with Rover’s North through the backwoods of Vermont, putting three classic Land Rovers to the test (alongside a few well-chosen Stetsons).